Reference no: EM13728795
Place (Distribution Strategy) and Promotion: Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein.
Section - Place & Promotion
Distribution Channels
Length & Width
Direct & Indirect
Vertical & Horizontal Channel Conflict
Promotion
Communication Process & Tools
Product Life Cycle
Push vs. Pull
You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4 - The Place & Promotion (Module 4).
Relate all responses using the WBC scenario and the product you have selected to market in Module 1.
Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.
|
Prepare a case study on chipotle mexican grill
: Prepare a case study on Chipotle Mexican Grill
|
|
Ethical standards for advertising
: Who determines ethical standards for advertising? In what ways has advertising affected American culture?
|
|
Explian a recent promotion experience
: Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.) Identify each of the Communication Process elements to that promotion. Provide evidence by example
|
|
Budget-income and substitution effects
: How do people's budget, income, and substitution effects fit in? How do you think this influences the demand curve for indoor grill products?
|
|
Identify the sections of the marketing plan
: This assignment represents Section of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein
|
|
Briefly provide an introduction to the management topic
: Briefly provide an introduction to the management topic, trend, or issue you selected. Identify the theory (or theories) that underlies or drives the topic, trend, or issue you selected. Explain how this theory (or these theories) help explain the..
|
|
What is the difference in proportions in the original data
: In a sample of 56 addicts, 28 were given a new drug to help them overcome their addiction, while the remaining 28 were given the current drug. The following is the output from a randomization test for the difference in the proportion of addicts suffe..
|
|
Determine what steps you can take to develop those skills
: Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product. Determine what steps you can take to develop those skill..
|
|
What is the calculated value of the test statistic to test
: What is the calculated value of the test statistic to test for the difference of proportions of nonconforming bag weights, between the two filling lines?
|