Reference no: EM132762691 , Length: 1500 Words

Project Report

The Assignment
Specifically and clearly identify the primary Target Audience for ONE PRODUCT offered by ONE of the below eligible companies

The Rules
You must select and focus on only ONE product offered by the eligible company
You must also identify and compare ONE competitive product offered by a competitor and it must be targeted at the same TA

Eligible Companies

1. Domino's

2. Nest

3. Proctor and Gamble

4. Tesla

1. You must specifically identify and reference characteristics from each of the four P's as offered by the (1) eligible company and (2) one competitor
The goal is to convince me that the company and the competitor's marketing mix supports the target audience you've selected

2. You must reference THREE specific promotional tactics used by the eligible company and THREE promotional tactics used by the competition to attract the target audience
The goal is to show and compare what specific promotional tactics are used by the eligible company to differentiate itself from the competition and vice versa

3. You must clearly identify the eligible company's value proposition and compare that to the competitor's value proposition
The goal is to show that you understand the pain points for the TA and how the different value propositions are used to address those for both the eligible company and for the competitor.

4. You must identify the key positioning and messaging used by the company and by the competitors, that supports the value proposition
The goal is to show how the company uses messaging and positioning to support a differentiated value proposition relative to the competition.

Your supporting content must convince me that you have clearly identified the PRIMARY target audience for this product.

You must also convince me that the competition is focused on the same target audience. This is the foundational purpose of the entire exercise.

Your analysis must convince me that you clearly understand how the company's offer compares to the competitors offer for the SAME target audience

You must include references to the promotional activities, messaging and positioning as requested.

Reference the concepts, tools, and key learnings from this class for analysis purposes.

Citation Format - APA