Identify the price points for each brand product

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1. Pick a product that you particularly like. Identify its competitors in the same category. Identify the price points for each brand's product. What can you tell about their pricing strategies? Is one clearly a leader? Are any bundling products for better value? What pricing strategies are each using? Do you feel that their pricing strategies/approach is the most effective? Would you change the strategy if you were the marketing director?

2. Total Quality Management is an aggressive effort by a company to achieve superior quality. What strategies can a service business do to achieve total quality management?

Reference no: EM132157722

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