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Identify the persuasive language and positioning

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Reference no: EM13846397

Memo to the marketing staff regarding the company's introduction of a new diet supplement. identify the persuasive language and positioning needed to attract three different target audiences: Baby Boomers, Gen Xers, and Gen Y-ers.

How would the marketing approach be different for each segmented audience? What communication channels would best reach each group?

Reference no: EM13846397

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