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Identify the overall strategic driving force

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Reference no: EM131699202

Case Study

The "Redeveloping Unilever House" Case

Read the "Redeveloping Unilever House" case study and answer the below questions.

You are required to write at least 3 pages (font: 12; line spacing: 2).

- Using the Nourse and Roulac (1993) model, identify the overall strategic driving force and primary real estate strategies for UNILEVER. What recommendations can you make, based on this model, for the decision to move vs. stay? What recommendations can you make regarding other operational real estate decisions?

- Research the global UNILEVER vision. How can it be reflected in the building's design? Make sure you provide specific recommendations in addition to the ones provided in the case study.

- How can a building such as the UNILEVER house and workplace environments in it affect corporate culture, collaboration, innovation and ultimately economic value? Provide recommendations for a suitable office workplace design for UNILEVER employees. In your discussion, include recommendations that are not yet mentioned in the case study.

- Beside financial and HR considerations, are there any marketing and branding considerations to support the redevelopment of the historic UNILEVER house? Discuss.

Article 1 - Back to the Future: Redeveloping Unilever House by A. EUGENE KOHN, ARTHUR SEGEL, ANDREW TERRIS

Article 2 - Linking Real Estate Decisions to Corporate Strategy by Hugh O. Nourse by Stephen E. Roulac

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The paper is in relation to evaluation of the effectiveness of the strategies and decisions taken during the redevelopment of the Unilever House. It also includes recommendations that has to be considered for operating decisions relating to real estate, buildings design, effects on the workplace environments and the marketing and branding considerations.

Reference no: EM131699202

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Reviews

inf1699202

2/22/2018 4:18:02 AM

Your group of experts genuinely runs well beyond with their written work. I trust that your costs are genuine for the services you offer. I will keep on using your services next fall semester and recommend you to friends. Thanks to you so much. Best Regards.

inf1699202

1/8/2018 1:31:40 AM

Can you take out the Large Titles and all the extra spaces. I am looking for 4-5 full pages with no spaces. Can you elaborate on the recommendations for each question and provide detailed reasoning for picking the recommendations. Elaborate on the recommendations regarding other operational real estate decisions with specific and detailed reasoning and critical thinking. It should be more like 1,500-2,000 words. Also, use examples and direct quotes from the case study to support the recommendations. Also, use the table on page 11 of 20 (page 485 in the document NourseRoulac1993) and go through each of the driving forces that you already listed and explain in detail why they are primary, secondary, or tertiary. And compare the driving forces to one another.

len1699202

10/31/2017 5:13:57 AM

Please submit your write up as a Word file labeled “Case Study 1_your first and last name” on or before 9, at 11.59pm. You are required to write at least 3 pages (font: 12; line spacing: 2).

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