Reference no: EM132206833

Assignment 1: Crisis Management

PR Crisis Plan: A proper PR plan should always include a PR crisis plan. For this assignment, you are tasked with putting one together.

Scenario: As Rock Pic School prepares to open its doors to out-of-state students, a rumor is being circulated that out-of-state students are being given preferential treatment in the admissions process, including lower tuition fees and priority enrollment. The rumors are not true; however, the school is now facing a serious issue. While it is looking to expand enrollment of out-of-state students, it is still 100% dependent on in-state students for enrollment. If the rumor persists and decreases enrollment from in-state students, the school risks falling substantially short of its enrollment targets.

Tasks: Create a crisis management PR strategy for Rock Pic School. Your strategy should address the following:

• Explain the official position the school will take regarding the rumor.

• Identify the official spokesperson for the school.

• Draft a statement that will be read out by the school spokesperson.

• Describe at least three tactics the school will employ to communicate its official position to stakeholders.

Deliverable: 1. Prepare a Microsoft Word document that includes all required elements listed above.

2. Use proper MLA formatting for your document and source citations.

i. You can use the MLA Citation Helper as a convenient reference for properly citing resources.

ii. The MLA Formatting Handout will help guide you in the details for setting up your essay using MLA style.

iii. You may create your essay in this MLA-Formatted Template.