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Identify the marketing mix of this organisation

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Reference no: EM131950637

Assignment -

Consider the companies Barry Callebut, Cargill, Mondelez, and Hershey.

1. With a focus on one of these companies identify the marketing mix of this organisation.

2. Consider the product, promotion, distribution and pricing strategy of this organisation.

3. Using a SWOT analysis, position your chosen organisation against the three other competitors listed above.

a. Ensure your SWOT analysis is carefully explained.

4. Identify, with reference to at least 20 academic journal articles the sustainable marketing principles your chosen organisation is following.

5. Argue whether this strategy is successful or could be improved by following other principles.

Attachment:- Assignment File.rar

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The paper provides the view of the Hershey company which is one of the largest manufacturers of chocolate in the world. The organization is having strong brand awareness and also they provide various kind of chocolate products to the consumers. It can be seen from the paper that the organization use innovation as the sustainable marketing principle within the organization and for that, they are quite successful in the market. One of the brand chocolate of the organization is Hershey's Kiss and their recent innovative chocolate in the market is Hershey's Cookie Crunchy Bar which has smooth Hershey chocolate inside and outside is layered with the cookie crunch. The product is available in three different flavors. The organization is having a suitable position in the USA and also in the international market.

Reference no: EM131950637

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len1950637

4/20/2018 5:00:53 AM

This paper must have an introduction. Each question above should be answered in its own section. Diagrams should be used and explained. A Harvard compliant bibliography (or reference list) and Harvard compliant in-text references must be used. The item must be submitted via the LMS portal.

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