User Account

All Pages

Identify the marketing mix by product mix

Assignment Help Marketing Management
Reference no: EM132423646

The country you have chosen is India. Please be thorough and detailed. Please use the grading rubric attached. There are two different files, each for the same grading rubric.

Instructions

Case Study

  • Read the above case study and prepare the necessary documents as explained below.

Use the following website as a starting point for research on this project:

  • In addition, you may likely need to do some additional research to help complete this project.
  • Please choose India as the country.
  • Rocky Mountain Chocolate Factory International (RMCF) has hired your consulting firm to outline The Marketing Mix by product mix and product categories for the introduction of RMCF products into a new country/region of your choice. In addition, in preparation for entering the new market set forth a recruiting campaign in order to get personnel in place. Coupled with the recruiting campaign will be determining the scope of Human Resource Management in leading, training and development, and compensation. Read the above case study and any additional research needed to create your analysis. In your analysis, be sure to include the following:
  1. Introduction to your findings.
  2. Identify The Marketing Mix by product mix, dark chocolate, milk chocolate, creams, caramels, nougats, nuts and product categories, chocolates, fudge, and novelties for entry into the country/region.
  3. Develop policies and procedures for recruiting managers for foreign assignment.
  4. Examine ways to provide diversity training as a leadership development opportunity, a training and development program, a program on how to appraise performances, and provide compensation and benefits information to all employees of RMCF and their franchisees.
  5. Based on your findings, prepare a report to the Vice President of Marketing and the Vice President of Human Resources of RMCF.
  6. Conclusion of your findings.

Attachment:- mix marketing.rar

Reference no: EM132423646

Questions Cloud

Describe the phenomena of standing waves : Describe the phenomena of standing waves, draw and name the first three harmonics, give their frequency, and give the relationships that deal with length
How the alterations produce pathophysiological changes : Identify alterations associated with your selected disorder. Consider the pathophysiology of the alterations. Think about how these alterations produce.
Organizational strategy and information strategy : The Information Systems Strategy Triangle shows a direct relationship between organizational strategy and information strategy.
What is the effect on the price level : ssume an economy operates on the middle part of its aggregate supply curve. What is the effect on the price level, real GDP and employment
Identify the marketing mix by product mix : Based on your findings, prepare a report to the Vice President of Marketing and the Vice President of Human Resources of RMCF
Find the number of revolutions the tire males : Question 1: A car accelerates uniformly from rest and reaches a speed of 35.2 m/s in 8.5 s. The diameter of a tire is 67.2 cm.
Discuss your experiences with policies : Discuss your experiences/research with policies implemented to protect vulnerable populations. Describe ethics as it relates to you as a healthcare professional
Describe two aspects to implementing the six-sigma concept : Describe the two aspects to implementing the six-sigma concept. Describe the ten guidelines for selecting forecasting software.
Magnitude and direction of the electrostatic force : If the 0.02 C charge at point B is replaced by a -0.06 C charge, what are the magnitude and direction of the electrostatic force exerted on this new charge?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd