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Identify the key customer considerations

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Assignment

Prepare a report of about 3500 words for DISNEY PLUS examining their Integrated Marketing Practice.

"This industry includes subscription video-on-demand (SVOD) service providers. Operators in the industry allow movies and TV programmes to be streamed or downloaded to various supported connected devices. The industry does not include ad-supported services, pay-per-view offerings or services that require a paid TV subscription. Netflix is the largest streaming entertainment platform. During COVID-19, Netflix subscriptions boomed, but this growth has slowed through 2022-23. Rising competition from other streaming sites like Disney+ has drawn away customers and reduced the pool of available content. With new entrants increasingly wanting a slice of the streaming revenue pie, competition between platforms has grown significantly in the last few years." IBISWorld, 2023.

Task

Question I. Using appropriate sources undertake an audit of DISNEY PLUS integrated marketing strategy, this should contain the following:

Question A. Investigate the industry that DISNEY PLUS operates in and identify the key issues affecting their marketing strategy.

Question B. Identify the key customer considerations and identify how DISNEY PLUS creates value for their segments.

Question C. Determine and evaluate the marketing strategies utilised by DISNEY PLUS using appropriate tools, techniques and metrics.

Question II. Make recommendations for DISNEY PLUS marketing strategy to enhance their future competitive position through an integrative and holistic approach.

Reference no: EM133632432

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