Identify the key components of a marketing plan

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Reference no: EM131603982

Marketing Fundamentals Assessment-

Part A: Marketing Strategy Presentation

Part B: Peer Review

Learning Outcomes -

a) Reflect on the evolution of the marketing concept

b) Outline the elements of the marketing process.

c) Analyse the social, cultural, global and environmental responsibilities of the professional marketer.

d) Demonstrate an understanding of analysis, problem solving and communication skills in Marketing.

e) Describe key marketing metrics used to evaluate the effectiveness of a marketing plan.

Context:

The aim of this assessment is for you to demonstrate both your understanding of, and ability to identify the key components of a Marketing Plan for a product or service.

Instructions:

Based on the Product/Service identified in Assessment 2, groups are to conduct a full analysis of the current target market and marketing strategy through the application of theory presented and discussed in this subject.

Part A: Marketing Strategy Presentation

Group presentation should include:

1. A brief background Information on the Company and selected Product/Service

2. The brand's target market analysis that includes:

i. Segmentation analysis

ii. Targeting strategy

3. The positioning strategy that includesthe possible positioning statement

4. Marketing mix variables that include:

i. Product mix strategy:

(a) The three levels of product.

(b) Brand strategy decision: line extension, brand extension, multi- brand and new brand.

ii. Pricing strategy:

(a) Pricing option: value-based, competition-based and cost plus.

(b) Price adjustment strategy

iii. Placement:

(a) Marketing/distribution channel strategy

(b) Distribution coverage strategy

iv. Promotion:

(a) Advertising

(b) Personal selling

(c) Sales promotion

(d) PR

(e) Direct

(f) Digital

v. Extended marketing mix variables:

(a) People

(b) Process

(c) Physical evidence

5. A brief conclusion that includes the key findings.

6. The relevant concepts that have been explained and used.

Your team will then be assigned a peer group presentation to be reviewed for Part B of this assessment by your facilitator from all the uploaded presentations. However, you are encouraged to view all the presentations uploaded in the discussion forum and put your feedback and comments.

Online students must submit an audio video version of their presentation. Tools like powerpoint or prezi are ideal to make presentations. Develop the presentation as a group but select one member to narrate the presentation. Also nominate one member to submit the presentation on behalf of the group

Part B: Peer Review

The presentation prepared in Part A of this assessment is shared by the group through the discussion forum with your peers.

In this part B, your group will be assigned another group presentation for scrutiny and review.

Your Group:

Is required to review and comment on another group's presentation using the 'Part A: Presentation - Learning Rubrics provided below' (The same rubric is used by your facilitator to mark your own group presentation as a guide).

Your aim as a group is to comment on the effectiveness of the marketing of other group presentation assigned for your review.

Apply the marketing concepts discussed through the term to summarize the strengths and weaknesses of the other groups' presentation

Your instructor will then:

1. Compare the marketing strategy presentation you reviewed with the result of your peer marking using the same Learning Rubrics provided below, and

2. Grade each group's performance as reviewers.

It is expected that the group will provide meaningful and useful review and comments on the work done by another group. This is critical as review marks are assessed based on how well your comments reflect the group's understanding of the marketing concepts as applied to the other group presentations being reviewed.

Reference no: EM131603982

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Reviews

len1603982

8/18/2017 2:45:25 AM

I have a presentation in a group for next week, my speech must be 3 to 4 minutes and also I need some pictures or graphs to include in my part something about 4 to 5 slides... let's see how you can help me. What do you recommend? The company is the Red Bull!! My part includes 4.i and 4.iv you can see below. Marketing mix variables that include: i. Product mix strategy: (a) The three levels of product. (b) Brand strategy decision: line extension, brand extension, multi- brand and new brand. iv. Promotion: (a) Advertising (b) Personal selling (c) Sales promotion (d) PR (e) Direct (f) Digital. Thanks.

len1603982

8/18/2017 2:44:39 AM

Australian student, need 4-5 slides with speaker notes, please read the Instructions files for more info, it’s a group presentation, I just want my part which is 1/4 of the group presentation. Your team will then be assigned a peer group presentation to be reviewed for Part B of this assessment by your facilitator from all the uploaded presentations. However, you are encouraged to view all the presentations uploaded in the discussion forum and put your feedback and comments. Online students must submit an audio video version of their presentation. Tools like powerpoint or prezi are ideal to make presentations. Develop the presentation as a group but select one member to narrate the presentation. Also nominate one member to submit the presentation on behalf of the group. It is expected that the group will provide meaningful and useful review and comments on the work done by another group. This is critical as review marks are assessed based on how well your comments reflect the group’s understanding of the marketing concepts as applied to the other group presentations being reviewed.

len1603982

8/18/2017 2:44:26 AM

There are no errors in spelling, grammar and punctuation. Information is clear and concise on each slide. Outstanding in visual appeal and very engaging. Far exceeds minimum standard. Background information of the company demonstrates ability to research and synthesize information into clear and concise information. A sophisticated understanding and target market analysis. Relevant concepts have been outlined clearly. All variables have been used effectively. All variables show one intact target market. Targeting options have been outlined. Targeting strategy has been outlined clearly. Argument substantiated. All analyses are linked one to another. A comprehensive research effort evident. Sophisticated understanding of positioning concept. A positioning map created to help substantiated the argument. Positioning statement has been outlined comprehensively. Link to target market and need analysis demonstrated. Highly developed analysis of positioning analysis based on comprehensive research. A sophisticated understanding and analysis of the marketing mix variables. Concepts have been outlined accurately. All marketing mix variables have been outlined.

len1603982

8/18/2017 2:44:15 AM

Demonstrated the effort to show all marketing mix variables are integrated. Demonstrated the effort to show all marketing mix variables are linked to the positioning strategy. Argument substantiated. Conclusion has reflected the analyses. All key findings have been included in conclusion. It shows one intactstrategy. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic, demonstrates high levels of cultural sensitivity. Effective use of diverse presentation aids, including graphics and multi-media.

len1603982

8/18/2017 2:44:05 AM

Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Information is taken from sources with a high level of interpretation/evaluation to develop a comprehensive critical analysis or synthesis. Exhibits intellectual independence, rigor, good judgement and adaptability. Excellent explanation and justifications of the recommended changes. Main problems were categorised and prioritised. Alternative solutions were evaluated.

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