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Brand Inventory:
This section includes an overview of how all products and services are marketed, branded and sold by the company. It should include information about the company's overall marketing strategies and marketing objectives.
With regards to your specific brand:
Identify all brand elements (logos, symbols, characters, packaging, slogans, trademarks)
Identify the inherent attributes of the product/idea/service (pricing, communications, distribution policies, other relevant marketing activities)
Profile direct and indirect competitive brands for points of parity and points of difference.
Fashion Consumer Behavior
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Case study: Discussion Case: "Pink Sliming" the Processed Beef Industry. Saint Leo University is an educational enterprise. All of us, individually and collectively, work hard to ensure that our students develop the character, learn the skills, and..
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