User Account

All Pages

Identify the important attributes for your chosen product

Assignment Help Marketing Management
Reference no: EM131195588

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map.

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.

Create an 8- to 10-slide Microsoft PowerPoint presentation with notes including the following:

Develop a Summary slide.

Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).

Identify a Perceptual map.

Explain the Map placement.

Identify your references.

Format your assignment consistent with APA guidelines.

Reference no: EM131195588

Questions Cloud

Moral obligation to promote the greater good : Christian servant leaders profess to serve those whom they lead through love and the moral obligation to promote the greater good of others. What leadership behaviors would you expect from a Christian servant leader and how might those behaviors d..
Discuss relative advantages and disadvantages of gas laser : Discuss the relative advantages and disadvantages of gas lasers, solid state lasers and semiconductor lasers. When would you expect to have to use an excimer laser (if ever)?
Data analysis skills and thinking : Submit a paper of at least four pages in length, excluding the title and reference pages, that includes at least two scholarly sources (in addition to the text).
Main measure of performance : Propose other sets of performance measures that could be applied by purchasing organisations to assess their contribution to corporate performance within the broader supply chain.
Identify the important attributes for your chosen product : Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explore implication of increasing the detail of project plan : You will explore the implications of increasing the detail of a project plan during a project. Discuss the suggestions that you, as the project manager, would make to the client in relation to project costs and schedule.
Economic consequences of climate change : What were the demographic and economic consequences of climate change?
Place balances in proper order and prepare a balance sheet : Listed in random order are some of Oxford Services Company's account balances as of December 31, 2014.- Place the balances in proper order and prepare a balance sheet.
Consideration of his bidding strategy with regard to auction : The past few years have seen a general decline in the economic conditions of the Royal Borough of Kingstown, the recent financial crisis has made this decline even more acute. Carry out an analysis from the standpoint of both EMV and expected utility..

Reviews

Write a Review

Marketing Management Questions & Answers

  Effective communication skills are essential in the

effective communication skills are essential in the workplace. some businesses invest in training their employees on

  What do you think are the most important

q1. what do you think are the most important characteristicsattributes of successful sales people? discuss btwsales is

  You own two gas stations which have different levels of

demand uncertaintyyou own two gas stations that have different levels of demand.nbsp below are the gallons of gas each

  How will you deliver your product marketing channels and

how will you deliver your product? marketing channels and decisions relating to how you deliver your product are just

  Describe an ultimate form of foreign involvement

What is an ultimate form of foreign involvement, Which type of distribution relies on some intermediaries willing to carry a particular product

  Describe the currency exchange rates

Address the following aspects in your paper: Analyze the evolution of the country's monetary system, including the impact of any fiscal monetary and trade policies. Describe the currency exchange rates and any significant impacts on the exchange rate..

  Explore the external environment of your company

Explore the external environment of your company/product/brand. Specifically, how have changes or evolution in the following areas affected your company/product/brand?

  Explain categories of e-commerce with examples

Explain Categories of E-Commerce with Examples and How do you propose that each of the Web sites could be improved

  Develop a strategy about how you will operate in the market

Develop a strategy about how you will operate in the market. Address the social responsibility and ethical considerations relating to the product and market you are planning on entering.

  Does your organization hotel practice discount strategies

does your organization hotel practice discount strategies and tactics? why or why not? if yes what are the most

  Identify one environmental law

Identify one environmental law that is relevant to your past, current, or future employer, How does (or did) that employer maintain compliance with that statute

  Identify different methods to reach an intended audience

Identify at least 4 different methods to reach an intended audience. Describe each identified method of reaching an intended audience and provide examples of the method in use, related to a health topic of your choice

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd