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Identify the firm and the market targeted for expansion

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Reference no: EM133223931

Assignment:

Propose an expansion and launch strategy for an emerging market firm with a strong local brand that wants to become a globally prominent brand. For your introduction, identify the firm and the market(s) targeted for expansion.

Consider and answer the questions below:

  1. How should this brand be positioned?
  2. What strategies are needed to capitalize on the brand as an asset?
  3. What kind of market research is needed?
  4. How effective is the firm's current marketing strategy? What ways do you recommend for increasing the influence and value when expanding globally?
  5. What are the cultural considerations to this expansion?
  6. Will there be new products or innovations?
  7. What segmenting, targeting, and positioning strategies should be utilized?
  8. How might advertising, promotions, and pricing be different globally versus locally?
  9. Are there distribution challenges in the global market?
  10. Assessing feasibility studies of the firm's larger environment, involving competition, context (social, technological, economic, legal, and political), collaborators.

Reference no: EM133223931

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