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Identify the favorite media platforms

Assignment Help Marketing Management
Reference no: EM132544960 , Length: word count:2000

Question 1. Select any small and medium size enterprise (SME) brand and review their marketing communication strategy. Review their websites, annual reports (if any) and digital platforms for the relevant information. Select Sushi HUB as the company

Question 2. Identify and describe the customers and divide them into key market segments.

Question 3. Identify the favorite media platforms (including social media) for each of the market segments and analyze how each of these segments accesses communication platforms (E.G.; billboards, flyers, television, Twitter, Facebook, Instagram, Pinterest, etc.).

Question 4. Show how the SME brand is currently using these media platforms and what should be their order of priority for each of these platforms and why.

Question 5. Based on your analysis of the current marketing communication strategy of the chosen brand, and using any sound theory, develop a new integrated marketing communication strategy for this brand. This new communication strategy should help the firm achieve its communication objectives, and address the challenges with the existing communication strategy of the firm. (500 words)

Question 6. You have been asked to implement a digital marketing communication strategy. Please explain how you would implement your communication strategy on Facebook, Instagram, and Twitter. Draw or visualize what an example of your marketing communication would look like. Use any sound theory to support your ideas. Your visuals here will show a Facebook, Instagram, and Twitter pages. The pages must show all details of the pages including displayed picture, company information and examples of three posts each on Facebook, Instagram, and Twitter pages. You need to be creative here. The posts should be your own ideas. (500 words)

Must be for this company annually report belong to company Sushi HUB as the company

Must add some picture's and graphs belong to Sushi HUB as the company

Make 2000 words assignment with Add 10-12 scholar references

Reference no: EM132544960

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