Identify the different segments of the automobile market

Assignment Help Marketing Management
Reference no: EM132424214

When Henry Ford marketed the Model T a hundred years ago, he stated customers could have any color they wanted as long as it was black. We have come a long way since then. The types and variety of cars have exploded, and now cars are available in a multitude of colors.

Question 1: Identify the different segments of the automobile market.

Question 2: Discuss the types of people who buy minivans, pickup trucks, sports cars, SUVs, compact cars, and luxury cars. What are the benefits for the auto companies to segment the market? Give reasons for your answer.

Question 3: Determine if it is possible for a company to attract customers from one market segment into another market segment and still earn a profit. Explain why.

Reference no: EM132424214

Questions Cloud

Health care organizations in making important decisions : How can these types of tools help health care organizations in making important decisions? Explain your answer (250 words cite your sources).
Compare and contrast the roles of the nurse practitioner : Compare and contrast the roles of the nurse practitioner, nurse educator, nurse informaticist, and nurse administrator in advance practice
Find the frequency of the unknown tuning fork : Perform the necessary calculations to find the frequency of the unknown tuning fork. Draw diagrams for the first two resonant lengths collected
What are the current hipaa requirements : What are the current HIPAA requirements? What are the privacy vulnerabilities?
Identify the different segments of the automobile market : Determine if it is possible for a company to attract customers from one market segment into another market segment and still earn a profit. Explain why.
Why is the smoke seen before the sound is heard : Why is the smoke seen before the sound is heard? What is the time delay for the sound of the pistol if the air temperature is 15oC
What cultural needs does education fulfil : What assumptions did such courses make about socialization and identity?What languages were taught in the past? Taught today?What cultural needs does education
Find the approximation error : Problem - Derive an O(h3) four-point formula to approximate f0 (x0) using nodes x0 - h, x0, x0 + h, x0 + 2h, and also find the approximation error
Difference between positive and negative linear relationship : Discuss the Difference Between a Positive Linear Relationship and a Negative Linear Relationship

Reviews

Write a Review

Marketing Management Questions & Answers

  Hewlett-packard sells personal computers through specialty

1 big fizz co. a manufacturer of cola-flavored drinks wants to add packaged fruit juices to its existing product line.

  Evaluate the name by applying concepts

A Boston diamond wholesaler developed a special way for cutting diamonds that gives diamonds perfect symmetry and extra sparkle.

  Identify three brands you believe have strongest likelihood

Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.

  Why understanding market structure in health economics

Respond to your assigned question by Wed and then respond to TWO of your classmates responses (in an area different than your initial response) by Sunday. Ensure your responses to classmates is unique and substantial with support for your point o..

  Analysis of two different frames of reference

Brand "I" Assignment : Each student will develop a brand concept for herself or himself, in the professional space.

  Contradictions in managing customer satisfaction

Contradictions in managing customer satisfaction and loyalty and examine shifts in markets which are stretching our capabilities to adapt & re-invent how we do business

  What was your overall first impression of the

1.nbsp what was your overall first impression of the ldquoto-be-processrdquo plan be thorough in your

  Medium has the lowest cost per thousand

1.Which medium has the lowest cost per thousand?

  A small company craig inventions produced a pill that had

a small company craig inventions produced a pill that had the nutrient value of a healthy breakfast. the company put

  Competitive positioning strategy of amway

Competitive Positioning Strategy of Amway

  What is your estimated of the stock intrinsic value

The last dividint the firm recorded was $1.03. If rs is calculated at 11% what is your estimated of the stock intrinsic value?

  The purpose of the final paper is to assemble learning

research paperthe purpose of the final paper is to assemble learning achieved into a scholarly presentation

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd