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1. What is positioning? Identify the different positioning strategies presented in the chapter and give examples of companies or products that illustrate each.
2. Compare and contrast the standardized, concentrated, and differentiated global marketing strategies. Illustrate each strategy with an example from a global company.
Critically appraise the ways in which the operations and information systems functions contribute to an organisation's competitiveness and strategic direction and identify and justify the information required to establish and implement effective o..
Explain the difference between the independent demand vs. the dependent demand inventory control scenarios.
Compare and contrast strategic controls and financial controls. Provide specific examples of how each may be used to best serve a corporation.
Complete an industry analysis using each of the Five Forces in Porter's model. Support your analysis with current financial, operational, and marketing data.
Describe a plan that states specifically what needs to be done and when each item will get done. This plan should include any "product development" efforts that still need to occur and should include your schedule for the creation of your promotional..
Identify three factors within the industry of Indiana Wesleyan University's MBA program - impact the Indiana Wesleyan University MBA program the most and why?
Prepare Group power point presentation for a proposal for a Sustainability Plan of a chosen company - companies-with-eco-conscious-production-processes or any other company with legitimate claims.
Describe a (hypothetical) blanket to sell at a high school in a school store. The school colors are gold and purple and the mascot is a lion.
Using the soft-drink industry as an example, define and illustrate each of the four major types of promotion strategies.
Describe the primary components of a strategic management process, and indicate why a strategic management process is needed for a company
Write the report as if you were working for an external management consultancy firm, reporting to the Board of Directors of the company.
In what ways may a corporation's structure and culture be internal strengths or weaknesses? Look at your organization, and analyze its structural and cultural strengths and weaknesses
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