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Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented on pages 348-352 in your textbook: 1. How you will hook your listener 2. Identify the customer’s key issues 3. Make the recommendation 4. Stress benefits, not features 5. Make the close 6. Respond to objections Write a one-page formal business letter (sample on page 372) to your supervisor explaining your campaign. Write a one-half page office memo (sample on page 375) to your co-workers outlining the campaign. Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.
The merging of e-learning and knowledge management seems a logical progression. How might this merging affect organizational knowledge development and innovation?
Suppose that the management of Theme Park, Inc., has decided that there is a .35 probability that the motel's application will be approved. a. If management uses maximum expected monetary value as the decision criterion, which alternative should it c..
Executives of Studio Recordings, Inc. produced the latest CD by the Starshine Sisters Band, titled Sunshine/Moonshine. Calculate the following: Contribution per CD unit. Breakeven volume in CD units. Breakeven volume in dollars. Net profit if 1 milli..
Stem cell research is a highly controversial topic. It is often made all the more controversial when discussing embryonic stem cell research. Write a three-page research assignment on stem cells. Define stem cells and distinguish from embryonic stem ..
Linear Programming Applied. Make up and describe a business situation that could be solved using linear programming. Identify and describe the two variables you are solving for.
Ryan is clearly in a difficult situation. She just started at a new company and is already contending with conflict. As she prepares for her difficult conversation with Gretchen, she is mindful of the fact that there will be a power differential betw..
Summarize "A Modest Proposal : for preventing the children of the poor people in Ireland from being a burden to their parents or country ,and for making them beneficial to their public: I have to cover the main points. Follow chronological order. Beg..
Do you think that decision making is the most important function of management? Explain by comparing the decision-making function with any other managerial function (i.e. planning, organizing, leading, controlling, etc.).
Discuss the six steps in the Marketing Research process and relate to any company/product/service that you know or are familiar with.
List the source-make-deliver-relationships in the following systems
Explain the challenges faced by companies in developing new products. Suggest a method for setting up a new-product development process. This is a marketing related question but there is no marketing option when defining the question just operations ..
think about what you have read and seen in the news on globalization. consider the fact that the clothing we wear the
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