Reference no: EM131057039
Individual Portion
For the Individual Portion of the Group Project, you will prepare a presentation of 10-12 PowerPoint slides (body of presentation), with in-depth speaker notes, to develop an advertising campaign for the product. The campaign will be broken down into 2 parts: the explanation and justification for the advertising campaign, and the ad itself. The following information should be included in the presentation:
The target market chosen for the new product and an explanation
The product name with reasons why it was chosen based upon the target market
The packaging description and how it will appeal to the target market
A detailed description of the advertising campaign
A creative ad slogan
An explanation of the consumer behavior motivation behind the ad and slogan
As for the advertising itself, it is not necessary to draw an ad, but you should include the following:
Types of media used in the campaign (e.g., TV, print, Internet, etc.)
A slogan and a general theme
Reasons for choosing the media, slogan, and theme based on consumer behavior principles
An explanation of how the advertisement will reach the target consumer in terms of motivational or persuasion techniques outlined in the course
Please add your file.
Group Portion
The Group Portion of this project will consist of a report of 6-8 pages (body of report) in which you will discuss all the recommendations and ideas that went into creating a new product. The group should also come to a consensus on which advertising campaign, slogan, and general theme was more persuasive and motivational. The report should also include the following:
Describe all recommendations and ideas that went into creating a new product.
Explain how and why the group chose the product.
Identify the consensus on the target market.
Give the product's name and why it was chosen based upon the target market.
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Empiral formula of a compound
: A) What is the empiral formula of a compound containing 60.0% sulfur and 40.0% oxygen by mass?
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Complete a movement analysis on these four movements
: You are to include all joints - wrist, elbow, shoulder, hip, knee, and ankle and complete a movement analysis on these four movements. You will need to locate and apply markers to the bony land marks on the model before you video the tasks
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Moles of excess reagent
: A) a 500-g sample of AL2(SO4)3 is reacted with 450g of Ca(OH)2 . A total of 597g of CaSO4 is produced. what is the limiting reagent in this reaction, and how many moles of excess reagent are unreacted? AL2 (SO4)3 (aq)+3Ca(OH)2 (aq)-2Al(OH)3 (s)+..
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Molecular weight of ammonia
: Ammonia is a pungent, colourless gas that is very soluble in water. In this practical you will use a 0.4 molL-1 aqueous solution of ammonia
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Identify the consensus on the target market
: Describe all recommendations and ideas that went into creating a new product. Explain how and why the group chose the product. Identify the consensus on the target market.
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Mechanism to support structure
: She takes the IR and is puzzled because it is missing the peaks for the azo group N2 at 1523cm and the broad band for the OH group is missing but she sees that there are peaks at 3262-3117 and 1697-1660 What compound did the student really make an..
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Grams of sodium azide
: The following is the reaction that occurs in automobile airbags:2NaN3(s) → 2Na(s) + 3N2(g). How many grams of sodium azide (NaN3) are required to produce 19.00 L of N at 293K and 775 mm Hg?
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Manual accounting system with high-end electronic system
: Bell Mountain Vineyards is considering updating its current manual accounting system with a high-end electronic system. While the new accounting system would save the company money, the cost of the system continues to decline. The Bell Mountain’s opp..
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Determine the value of whitfield''s power ratio s
: Assuming for air that γ = 1.33 and R = 287 J/kg K, determine the value of Whitfield's power ratio, S, and the total-to-static efficiency of the turbine.
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