Identify the company you represent

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Reference no: EM134004223

Assignment:

TOVOLO Company (Utensils Company)

1. Identify the company you represent

2. Determine if this a B2B or a B2C situation

3. Describe your target audience.

Draw from needs, influences, buying motives to provide characteristics.
Is it possible to specify a primary, secondary and tertiary audience? Explain your rationale.

4. What research methodologies would you use to analyze your audience? Explain your rationale.

Reference no: EM134004223

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