Reference no: EM133569460

Case Study: The traditional model of servicing local markets has been challenged by increasingly open trade throughout the world. Low-cost, high-quality manufacturing is now available to even small businesses. Similarly, it is easier than ever to access foreign markets for potential customers.

Imagine that you own a small business in London, Ontario.

Your research has shown that your primary appeal to your customers is your understanding of the challenges faced by your clients in London and area.

This includes your knowledge of appropriate methods of dealing with problems particular to your industry and location of your business.

Questions: In the space below, please answer the following questions:

• Identify the business and industry you are in. Define the Product or service that you are selling.
• How could your business take advantage of globalization in the supply chain (that is, the ability of the firm to buy products for resale)?
• How could your business take advantage of globalization of the customer base?
• Are there any aspects of this business which are easier to export to other countries? For example, is it easier to export products or services, or does it depend on the product or service?