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Case: Ashmark Corporation: Dealing with Supply Disruption by Brent B. Moritz and Christopher W. Craighead
We now need to identify the best sourcing model to use. For this, we focus on the 4 steps of the Business Model Mapping. For Ashmark, we consider step 1 to be completed as the case tells us that we need to buy this group of components (Spend category) from the supplier.
Question 1 In step 2, we identify the appropriate Relationship model? What Relationship model do you recommend? What key points (from the case) lead you to recommend this?
Question 2 For the Economic model (step 3), Prof Weele recommends that buyers "should always strive for an output or outcome specification". What are some benefits of these two Economic models?
Question 3 Based on the Relationship model and Economic model, what is the appropriate Sourcing Business Model? What are some of the benefits of this model?
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