Identify tactics and strategies that you use to implement

Assignment Help Marketing Management

Reference no: EM133201919 , Length: 3 pages.

Assignment: Marketing Plan Essay

You will continue to build upon your marketing plan for an existing company and a product or service of your choice. Make certain to include the sections listed below in your marketing plan.

1. Branding Strategy

• What is the branding strategy for your organization? What is the purpose of your brand? How will you differentiate yourself from domestic and/or international competitors?

2. Technology and Social Media

• Identify any tools that you will use in your promotions, marketing, or advertising. List any tools that you will use for customer relationship management, and identify specific social media tools that will be used.

3. Implementation Plan

• Identify tactics and strategies that you will use to implement your marketing plan. Tactics are short-term, and strategies are long-term. Identify specific dates that you will achieve certain action items. Include a chart or graph that disseminates this information in a linear fashion.

4. Evaluation and Control

• How will you evaluate the effectiveness of your marketing plan? How will you follow-up with customers? Will you use surveys to track satisfaction, and will you take future actions that are based on customer recommendations?

Reference no: EM133201919

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