Identify strategic groups for your firm

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Reference no: EM133897953 , Length: 5 pages

Assignment:

External Environmental Analysis (5 Pages, double-spaced)

Do an external environment analysis of Apple inc.

Specifically, it should include the following:

1) General environment analysis (PESTEL analysis, what are the opportunities and threats for apple inc?)

2) Industry analysis

a. industry trend (identify key driving forces of the industry)

b. industry life cycle analysis

c. five forces analysis (what is your conclusion of the attractiveness of the industry)

3) strategic group analysis,

a. identify strategic groups for your firm

b. strategic mapping (identify two most important elements how firms compete in the industry, and specify your firm's 'positioning' in the industry? Is that positioning sustainable?)

Reference no: EM133897953

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