Identify real life example of segmentation and targeting

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Reference no: EM132239625

1. Describe a real life example of positioning and use the concepts outlined in the text to explain why positioning is an important element when it comes to targeting customers in your example.

2. Identify a real life example of segmentation and targeting. Describe the key characteristics in each instance and explain why you believe the helps to support the company's overall market plan. If you don't think it supports the overall strategy, explain why not?

Reference no: EM132239625

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