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Assume that you are opening one of the following retail businesses.
Identify publications at the library or online that provide information about the environmental forces likely to affect the business. Briefly summarize the information each provides.a. Convenience storeb. Women's clothing storec. Grocery stored. Fast-food restaurante. Furniture store
Identify the consumers who are most likely to buy your product in terms of: (a) their demographic characteristics and (b) any other kind of characteristics you believe are important.
Determine the company's resources, capabilities, and core competencies. Analyze the company's value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above
If marketing research to determine consumer preferences for toothpaste brands were to be conducted in Latin America, how would the research process be different?
Determine what steps you can take to develop those skills. Identify possible careers associated for each section
find an advertisement for a product that is relatively common such as cosmetics, household goods, or appliances, which is being marketed to a global audience. Write a 3- to 5-page paper discussing the potential target market segments likely to pur..
Case Study: Coke Zero: Do Real Men Drink Diet Coke? Have to write a three to five (3-5) page report that answers the following: 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Die..
Identify no less than one case for each of the accompanying subjects that you plan to use for your examination proposition due on Week Five: How Domestic Violence impacts kids' perrformance in school?
Identify a Fortune 500 company that should use strategic alliance rather than going alone for its international expansion.
What are the two advantages and two disadvantages of the advertising posttested described in the chapter?
Describe vertical marketing systems (VMS) and explain in what ways this strategy might benefit the small business chosen for your Portfolio Project
Explain Wal-Mart- Describe the marketing mix using the four 'P's and explain how each of these elements impacts Wal-Mart's marketing strategy and tactics.
Write a four to six (4-6) page paper in which you analyze the following components of your chosen country: Describe the political / financial background of your country, including relevant historical events. What kind of government does it have
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