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Question: Customer Lifetime Value
Companies with recurring revenue from customers often use strategies to identify profitable customer segments and identify the customer lifetime value of each type of customer. A company needs to make educated calculations about its target customers and the profit potential of various marketing efforts.
After reading the Harvard Business Review article and video, you will write a 2-page (minimum) analysis of the following items. In order to receive credit for the paper, you must include at least 2 cited references per page.
1. General overview of the article
2. Customer acquisition costs
3. What can a company do to leverage impact customer lifetime value can have on sustainable profitability
Video: The EASIEST Way to Calculate the Lifetime Value of Your Customers (By Austin Brawner)
Information related to above question is enclosed below:
Attachment:- CustomerLifetimeValue-sourcearticle.rar
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