Identify professional applications of the business podcasts

Assignment Help Business Law and Ethics

Reference no: EM133423860

Question: Identify professional applications of the business podcasts and the professional standards underpinning them.

Case Study: Podcasting done right is hard work. Most podcasts (80 percent) fail or are no longer published. Experts advise business podcasters first to provide quality content with an authentic voice to build value, and to consider the money-making second. To browse and learn from popular favorites, search for iTunes Charts US Podcasts or Top US Podcasts Insights (Apple Podcasts Top Charts). These sites rank the top 100 most popular podcasts, some of which are business-related (e.g., The $100 MBA, Freakonomics Radio, The Indicator from Planet Money, How I Built This and HBR Ideacast). Podcast Awards, an annual ranking of favorites selected by listeners and podcasters, is another resource for finding valuable podcasts in various categories, including business, science, and technology. Past winners include the irreverent, chatty Big Girl Money show and Ellen on the Go featuring Ellen DeGeneres.

Using the rankings mentioned above or other podcast sources, find a highly rated business-related podcast series that sparks your interest, and scan the topics covered. They should listen to several episodes and jot down notes to evaluate the show's format (e.g., frequency of publication, duration, number of presenters or hosts, music use, interviews, the formality of tone, professionalism, and other characteristics).

Reference no: EM133423860

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