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Identify mid-level and front-line managers

Assignment Help Marketing Management
Reference no: EM133249007

General Motors

Mission, vision, values, and objectives of your company [which make up Step 1]

Situation analysis using SWOT chart and SWOT analysis on your company [Step 2]

Identify and evaluate opportunities using Segmentation, Targeting & Positioning (STP)- [Step 3]

Outline the implementation of the marketing mix and allocate resources [Step 4]

Evaluate performance using marketing metrics [Step 5]

Outline which leader within the company will be responsible (on all 3 levels of the company) for performance.

If you don't have access to the company's organization chart to identify mid-level and front-line managers, then just indicate responsibility by level as Senior Level Managers, Mid-Level Managers, and Front-line Managers

How well has the company been performing?

Provide financial data, and metrics, by brand or segment. You can also provide data on how they compare to their competition

How much market share do they have?

Reference no: EM133249007

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