Identify marketing tactics related to product

Assignment Help Marketing Management

Reference no: EM132233281

Question: For this assessment, consider that you work as a marketing analyst for a consulting firm. You were previously asked to develop an analysis white paper to be used for marketing purposes to showcase the firm's consulting capabilities, and your manager and the firm's marketing team was impressed with your work.

As a result, your manager asked you to create another analysis white paper to also be used for marketing purposes, but focusing on a different dimension of the firm's services.

Plan the tasks or tactics for a marketing mix (product, place, price, promotion) in various stages of the product lifecycle (introduction, growth, maturity, and decline).

Product Lifecycle Worksheet

Focus on one particular company in completing all of the sections of the worksheet.

1. Use the Product Lifecycle Worksheet (linked in the Resources under the Required Resources heading).

2. Complete all of the sections of the worksheet, identifying tasks or tactics for each aspect of the marketing mix at each stage of the product lifecycle.

• Identify marketing tactics related to product that have the potential for real-world application at each stage of a product lifecycle.

• Identify marketing tactics related to price that have the potential for real-world application at each stage of a product lifecycle.

• Identify marketing tactics related to place that have the potential for real-world application at each stage of a product lifecycle.

• Identify marketing tactics related to promotion that have the potential for real world application at each stage of a product lifecycle.

Example

For the place aspect of the marketing mix for a product at REI, in the introduction phase of the product lifecycle, the product might be distributed on a limited basis, only to specific flagship stores. As the product moves to the decline phase of the product cycle, REI might choose to distribute the product in outlet stores.

Refer to the Product Lifecycle Worksheet for further examples.

Based on your executive audience, your case study should be well organized and written in clear, succinct language. Follow APA rules for attributing sources that support your analysis and conclusions.

Academic Integrity and APA Formatting

As a reminder related to using APA rules to ensure academic honesty:

1. When using a direct quote (using exact or nearly exact wording), you must enclose the quoted wording in quotation marks, immediately followed by an in-text citation. The source must then be listed in your references page.

2. When paraphrasing (using your own words to describe a non-original idea), the paraphrased idea must be immediately followed by an in-text citation and the source must be listed in your references page.

Reference no: EM132233281

Questions Cloud

Research paper for ethics in strategic management : While doing a research paper for Ethics in Strategic Management, what six main topics should be used? Not examples of ethics in general, but ethics in strategic

Describe the company and relate the product or service : Describe the company and relate the product or service to the mission or values of the company. Assess how well a company's product or service meets customer.

Some pitfalls in looking at areas : If the organization is thinking "strategically"...what do you think can be some pitfalls in looking at these areas?

What internal and external factors can affect planning : What can distract the organization from keeping focused upon the mission? What internal and external factors can affect planning?

Identify marketing tactics related to product : Identify marketing tactics related to product that have the potential for real-world application at each stage of a product lifecycle.

Things the organization cannot control : Things the organization cannot control, but is impacted by, such as Medicare, Medicaid, federal and state legislation, regulation, etc...

Sarfit model in contingency theory : Define and explain briefly SARFIT model in contingency theory?

Marketing strategies in terms of marketing : If you were a sport company's marketing director in China, what are your foreign marketing strategies in terms of marketing your products in the domestic market

Analyze where the product is being sold : Analyze where the product is being sold and the approach to inventory, and assess strengths and potential weaknesses of the place of sale.

User Account

All Pages