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Continue working with your chosen least admired company and its industry and complete the following: The company is Barnes & Noble 1. Using your chosen company's domestic environment identify its economic environment and compare and contrast it using Rostow and Galbraith (see lesson plan and resources).
2. Repeat the same for the global environment you have identified.
3. Research requirement: minimum 3 scholarly sources PLUS the text.
4. Page requirement: 3 pages in APA format.
5. Assignment MUST be submitted to turnitin.com and here (see turnitin.com forum for more important information).
ESSAY TOPIC: CORPORATE MARKETING VS. SMALL BUSINESS MARKETING
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