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Identify its current plc stage

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Reference no: EM131496672

Find Your Marketing Plan Template, for the rest of your marketing plan assignments.

In this module, you will focus on the marketing mix and PLC. Select a product or service of your choice. You will begin to apply the 4 Ps/7 Ps to a product or service to determine the influence of the 4 Ps/7 Ps - positive, negative, or both. Remember that when there is a negative influence, you need to make recommendations to mitigate negative influences, which could mitigate weaknesses as well.

Use the questions within each circle of the 4Ps Marketing Mix Example and the 7Ps Marketing Mix Example to do a "deep dive" for your product or service.

Apply critical thinking to go past the surface and delve deeper. Look at various angles of each "P"; examine the influence of each - is it effective or ineffective? Why? Your next task for this section of your marketing plan is to determine what stage of the PLC your product or service is in. Provide an in-depth analysis for your product or service in the PLC.

Consider where it is now in the cycle and why it is in the stage it is in. How did it proceed through the previous stage, if it is past launch? Was it too quick or too slow? Select a product or service to use for your marketing plan. After receiving feedback from your instructor, revise your marketing plan before submitting the completed plan in Module 8. Using the template you chose in Module 2, update your marketing plan and complete the following. Explain the ways each of the 4 Ps/7 Ps you studied in this module are affecting your product or service.

1. Identify your product or service.

2. Provide at least two reasons why your product or service example exhibits effective or ineffective influences of the 4 Ps/7 Ps.

3. If the marketing mix has an effective influence on your product or service, explain why it should continue with the current marketing mix, or if it should adjust and why.

4. If the marketing mix has an ineffective influence on your product or service, provide at least two recommendations to make it effective.

5. Justify your response with critical thinking and application of course material.

Consider the PLC of your product or service:

1. Identify its current PLC stage.

2. Include at least two explanations of why it is in that stage.

3. Include at least two recommendations for the product or service to advance to the next stage.

4. If the product or service is declining, should it be saved (extension strategy) or should it be allowed to die out? Why or why not?

5. Apply critical thinking to justify your analysis of the product or service and its PLC.

Things to Remember! The template itself will not be in APA format, but a professional document. Use the formatting of the template you found in Module 2 that has been approved by your instructor. The number of pages will vary based on the template but at a bare minimum, your completed marketing plan will need to be at least 7 pages.

Attachment:- Template Marketing.rar

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The paper is about Marketing Management and I choose Gatorade as the product to discuss of this paper. In 2014, Gatorade was ranked the 6th largest LRB brand in the United States, based on volumes. The brand slipped from 5th position in 2013 and was replaced by Nestle Pure Life, a popular bottled water brand. In 2014, Gatorade’s volumes increased by 3.7% year-over-year to 990 million gallons. Growth in Gatorade volumes has slowed down compared to 2010 when volumes rose 6.2%. Gatorade’s position and volumes have been impacted by rising competition. It has also felt the effect of the popularity of other growing categories like bottled water, ready-to-drink tea, coffee, and energy drinks. Sports drinks have been criticized for their impact on young consumers due to their high calorie and sugar content.

Reference no: EM131496672

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6/8/2017 5:54:59 AM

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len1496672

5/15/2017 7:09:12 AM

our marketing plan will be due in Module 8 of this course. For this activity, you will focus on the 4 Ps/7 Ps and the product life cycle. Use your template that you found in the assignment, M2A2 Marketing Plan: Find Your Marketing Plan Template, for the rest of your marketing plan assignments. In this module, you will focus on the marketing mix and PLC. Select a product or service of your choice. Things to Remember! The template itself will not be in APA format, but a professional document. Use the formatting of the template you found in Module 2 that has been approved by your instructor. The number of pages will vary based on the template but at a bare minimum, your completed marketing plan will need to be at least 7 pages.

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