Reference no: EM133943910

Question

Gurdev Kaur, a resident of Ludhiana, quit her government job to start farming and work for the empowerment of women. Now employing over 300 women, her nine-year-old organization has a turnover of nearly Rs 40 lakh.

Before trying her hand at farming, she had spent a year teaching mathematics at a government school. After the retirement of her husband, also a government official, their financial situation was none too good.

Gurdev owned nearly 2.5 acres of land in her village. Despite having no experience in agriculture, she decided to make use of her land. For this reason, in 2008, she underwent two months of training at Punjab Agriculture University (PAU), where she learnt all about growing vegetables, fruits, and grains. She received training for the methodology to produce manures as well.

Once she completed her training, she began farming, growing cauliflower, carrot, chilies, capsicum, turmeric, ginger, lemon, gooseberry, pulse, sugarcane, and organic rice. She also began breeding honeybees on her farm.

Producing marmalade and pickles using gooseberry and vegetables, she began selling them directly in the marketplace. Due to the quality of her produce, sales were good. She formed the Global Self-Help Group and began training women at PAU.

Observing that most farmers who went the organic way were unable to sell their produce, in 2015, Gurdev formed a farmer-producer organization to aid them in their business.

At a farmers' fair organized by PAU in 2009, Gurdev was honoured with the Jagbir Kaur Award. She was also honoured with a state award for agriculture in the year 2010 and 2011.

After nine years, she has not only achieved success in agriculture but has also empowered nearly 300 women by forming the self-help group. The women associated with this organization are earning nearly Rs. 20,000 or Rs. 25,000.

Identify four personality traits that you see in this entrepreneur, and state the advantages of such attributes.