Identify four key success factors behind facebook strategy

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Reference no: EM131602438

Assessment: Written case study report

Case study: Facebook case study

Case study questions:

1. Use Mint Global databases (see Tutorial 1) and locate the following informationfor Facebook, Inc.

1.1. Number of outstanding sharesfor Facebook, Inc. (current stock data):

1.2. List of stock exchanges that Facebook, Inc. is listed at:

1.3. The list of top 3 shareholders of Facebook, Inc.:

1.4. Financial forecast for EPS for 2020:

1.5. The name of the Head of product for messenger (current):

1.6. Industry code that Facebook operates in (US SIC Primary code):

1.7. Price earnings ratio (current):

1.8. Number of employees for Facebook, Inc. (current):

Use the information provided in the case study to answer the following questions:

2. Identify four key success factors behind Facebook's competitive strategy.

3. Facebook's IPO

3.1. Use your knowledge of capital markets and information provided in the case study and discuss 3 benefits (advantages) and 3 costs (disadvantages) of Facebook's IPO.

3.2. Discuss the role of underwriters in IPOs

Attachment:- Assignment Files.rar

Reference no: EM131602438

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len1602438

8/16/2017 5:28:05 AM

Address each question and provide your responses in a Word document. In answering each question please address the question directly. Broad generic answers should be avoided. You can use dot-points in your response. The text of the question is not included in the word count. Please avoid excessive citations from the case study. Assessment will be based on the quality of the attempt at answering each prescribed question. The following aspects will be assessed: Content of the response, Application of theory/Knowledge and Logical argument.

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