Reference no: EM131149014
Objectives:
• Describe the bases commonly used to segment consumer markets.
• Identify the distribution strategy and target market segmentation of an existing product.
• Determine the distribution strategy and target market segmentation for a new product.
In a Word document, answer all of the following:
Part I:
Target Market: Revisit your favorite product identified in Assignment 1, Section I.
• Define your favorite product's target market using the five bases of segmentation: geographic, demographic, psychographic,
benefits sought and usage rate.
[minimum length: 100 words]
Distribution: Where is this product sold?
• Does the company use an intensive, selective or exclusive distribution strategy?
• Explain how both the pricing (from Assignment #2) and distribution strategies for your favorite product are appropriate for the target market.
[minimum length: 200 words]
Part II:
Target Market: Define your new product's target market using the five bases of segmentation: geographic, demographic, psychographic, benefits sought and usage rate. [minimum length: 100 words]
Distribution: Where will you want to sell your new product?
• Would you use an intensive, selective or exclusive distribution strategy?
• Explain how both the pricing (from Assignment #2) and distribution strategies for your new product are appropriate for the target market.
[minimum length: 200 words]
|
What effect on the future value of an annuity does increasin
: What effect on the future value of an annuity does increasing the interest rate have? Does a change from 4% to 6% have the same dollar impact as a change from 6% to 8%?
|
|
Analyzing ethical and legal responsibilities in action
: Analyzing Ethical and Legal Responsibilities in Action The U.S. Consumer Product Safety Commission (CPSC) has responsibility for ensuring the safety of various consumer products. Visit the CPSC website, and write a brief report about a recent consume..
|
|
Explain the strict scrutiny standard in more detail
: Explain the “strict scrutiny” standard in more detail in relation to admission programs? What are the benefits of equal opportunity and diversity at colleges and universities?
|
|
Bureaucratic and patron-client organizations
: Write a 700- to 1,050-word executive summary in which you compare distinctions between bureaucratic and patron-client organizations
|
|
Identify distribution strategy and target market segmention
: Does the company use an intensive, selective or exclusive distribution strategy? Explain how both the pricing (from Assignment #2) and distribution strategies for your favorite product are appropriate for the target market.
|
|
What rate of return would an investor have to earn in order
: Your arch nemesis, who happens to be an accounting major, makes the following remark, “You finance types think you know it all.well, let’s see if you can tell me, without using a financial calculator, what rate of return would an investor have to ear..
|
|
Discuss the problem of wrongful convictions
: Discuss the problem of wrongful convictions. Explain the significance of the problem and the causes. Give an example of a wrongfully convicted person cleared through one of the Project Innocence programs
|
|
Identify key services offered
: What you write for social media needs to be bulletproof. Most social network sites provide a feedback mechanism for users to comment on what others write, so writing that has inaccuracies or that is persuasive without being grounded in fact may be qu..
|
|
How approximately long will you be staying in the house
: You have decided that you will sell off your house, which is currently valued at $300,000 when it appreciates in value to $450,000. If houses are appreciating at an average annual rate of 4.5% in your neighborhood, for how approximately long will you..
|