Identify different segments of market for launching product

Assignment Help Marketing Management

Reference no: EM13727271

A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport roof covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.

Create a 300- to 400-word response answering the following:

Identify different segments of the market for launching this product.

Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.

Reference no: EM13727271

Questions Cloud

Identify ethical perspectives in the global organization : Identify a global organization with a multinational presence. Identify ethical perspectives in the global organization

Interest rate and cash flows : How much more is perpetuity of $1,000 worth than an annuity of the same amount for 20 years? Assume a 10% interest rate and cash flows at end of period.

What is the present value of the payment stream : What is the present value of the following payment stream, discounted at 8% annually: $1,000 at the end of year 1, $2,000 at the end of year 2, and $3,000 at the end of year 3?

Write an essay on the ancient greco-roman world : Study of the ancient Greco-Roman world. history, art, philosophy, poetry, and drama are consulted. Fiero, Gloria K. Landmarks in Humanities. London: Laurence King Publishing Ltd., 2013.

Identify different segments of market for launching product : A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Identify different segments of the market for launching this product

What is the economic or npv break-even number of books : KMW Inc. sells finance textbooks for $150 each. The variable cost per book is $30 and the fixed cost per year is $30,000. The process of creating a textbook costs $150,000 and the average book has a life span of three years. What is the economic or N..

What is discrete probability distribution : What is discrete probability distribution and What conditions must be satisfied in a discrete probability distribution

Determine what toy to release for the holiday market : Assume you are going to conduct some research in the field of toy making. What are some of the items for which you would want to collect data? For example: market trends in toy making, latest sales nationwide, etc. How would these pieces of data h..

Explain the historical evolution of habeas corpus : Explain the historical evolution of habeas corpus, including its English and American traditions. The explanation of its evolution within the American tradition should include the general meaning of the right of habeas corpus.

User Account

All Pages