Reference no: EM131217666

Complete the given two milestones.

Milestone:
Case Study of New Media Tools

Overview: There is a long list of new media tools now available to the marketing and PR professional: Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Flickr, Pinterest, Asana, Skype, Dropbox, Evernote, WordPress, Hootsuite, Picasa, SmugMug, Slideshare, Scribd, Come2Play, Second Life, MySpace, LivingSocial, Groupon, Snipi, VideoGenie, TripAdvisor, and Payvment.

For every beneficial new media tool, however, one needs to learn how to maximize its use and optimize its reach. In this day and age, companies face many challenges in getting messages to target audiences. The flip side is that companies, with the help of new media tools (both social media channels and digital platforms) now have infinite opportunities to deliver key information to potential customers. In this short paper, you will weigh both challenges and opportunities as presented by new media tools. This milestone will inform the final project, but it should not be simply repeated in the final project.

Prompt: For Milestone Two, conduct a case study of how a current company uses new media tools for a digital media PR communications campaign. You should select a different company than the one you selected for your final project (though perhaps in the same industry or field). This will provide you with a different perspective, and you can apply what you learn from this milestone to your project. Be sure to evaluate all or some of the digital tools discussed in Milestone One.

Evaluate the engagement and effectiveness of this company's connectivity, engagement, and community building with the company's target audience through social media, and make recommendations for improvement to the company's social media use and approach. Specifically, do the following:

i. Identify unique challenges for the company and recommend how new media tools can address these challenges.

ii. Identify opportunities for the company and recommend how new media tools can address these opportunities.

Note: While there is no minimum number of references, you should use an appropriate number to substantiate your evaluations.

Format: Double-spaced Word document, 12-point Times New Roman font, one-inch margins, APA format, two or three pages in length (not including title page and references).

Milestone :
Campaign Outline

Prompt: For Milestone Three, you will draft your campaign outline with your final selection of the three to five digital tools that will be employed. Compose a digital campaign outline that develops the campaign and the brand imaging strategies:

• Identify current social trends related to the campaign.

• Identify the target audience.

• Identify the three to five digital tools that you recommend for the campaign.

• Describe brand imaging strategies (remember, you want to capture a consistent theme).

• Evaluate and estimate future trends in relation to your campaign based on a demonstrated proficiency in the general language of technology and relevant tools. How can the tools you recommend be employed to capture future trends?

Remember that this is an outline, not a final version of the campaign. However, this should be a solid start to your campaign.

Format: Double-spaced Word document, 12-point Times New Roman font, one-inch margins, APA format, two to three pages in length (not including title page and references).

Attached is the sample:

Attachment:- Sample- milestone_one complete.rar