Identify current marketing communication mix used by samsung

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Reference no: EM131476462 , Length: word count:1500

Integrated Marketing Communications Individual Report Assessment

Assessment Description

The purpose of this Individual Report assessment is to develop your ability to identify and analyse the fundamentals of Integrated Marketing Communications (IMC), and their importance in relation to brand enhancement. This will enable you to apply relevant IMC theories and concepts to a real business scenario, whereby brand equity and IMC are integral parts of business survival.

In this report you will concentrate on the recent Samsung "exploding battery" crisis. Your task is to investigate Samsung's brand equity, and its current integrated marketing communication efforts to restore consumer confidence in purchasing Samsung's smart telecommunication devices. The prime focus of your investigation is to understand and analyse how Samsung is trying to restore its brand image after recalling more than 3 million devices globally.

Assessment Requirements

In your analysis, you will need to address the following questions:

- Identify the current marketing communication mix used by Samsung. You must use examples to support your answer.

- Analyse Samsung's brand image and consumer brand awareness using the customer based brand equity framework and the brand awareness pyramid.

- Identify what the Samsung brand means via an analysis of various sources.

- Identify how Samsung is trying to enhance its brand by using integrated marketing communication.

Your Analysis MUST follow a professional report structure:

Title Page

Table of Contents

Identification and Analysis of:

Samsung's Marketing Communications
Samsung's Brand Image and Consumer Brand Awareness
Samsung's Brand Meaning
Current IMC approach to Brand Enhancement

Appendices (optional)

Reference List

NB: Title page, Table of Contents, Reference List & Appendices do not count towards the word limit of your analysis.

In preparing your analysis, you will need to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.

Reference no: EM131476462

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Reviews

len1476462

4/27/2017 7:25:10 AM

You critically analyse and interpret the issues articulately and convincingly. You analysis comprehensively identifies and applies relevant IMC theories and concepts. Your research is extensive and focused, complemented by a quality selection and large range of sources. Report Format - Correct grammar and spelling throughout the analysis with no obvious errors, There is an obvious and logical connection between your statements, enhancing the structure, synthesis, credibility, and readability of your analysi, Your report is professionally presented and exceeds expectations in what is evidently suitable for a highgrade commercial environment and In-text referencing and the resultant reference list are correct, with no errors.

len1476462

4/27/2017 7:25:04 AM

Australian student, 1500 words, need it on time. In preparing your analysis, you will need to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material. Please note that Wikipedia is not to be used. This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.

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