Reference no: EM131389042
Assignment: Marketing of the Acquisition by EDUS
In this assignment, you will research information related to the marketing and promotion of the acquisition by EDUS and provide an assessment. See attached and consider the following:
Topics for Research and Analysis
Promotional Goals: Identify specific objectives related to the promotion of EDUS's acquisition of the institution. In addition, identify specific objectives related to informing potential students of new capabilities and offerings resulting from the acquisition. (Promotional goals vary. Some organizations need to create awareness of their product's benefits compared to competitors. Other promotional goals may involve communicating new uses for an item, or informing customers or lower prices.)
Business Environment: Identify cultural and legal factors that might influence promotional decisions - both in announcing the acquisition within the region and recruiting new students to the institution. (In some countries, certain information is required in television commercials selling products aimed at children.)
Media Plan: Analyze media availability to determine cost-efficient methods of communicating with potential students within the country and within the geographic region. (While television, radio, newspapers, magazines, and the Internet may be common in industrialized countries, developing economies may require other different media. In some countries, advertising messages are broadcast through large speakers mounted on moving trucks.)
Promotional Strategy: Compare the benefits of push-and-pull promotions for acquiring new students at the institution. Devise a promotional strategy that will help EDUS expand the student body and also inform potential students of increased capability of the institution resulting from this acquisition.
Economic, Cultural, and Political-Legal Environment: Investigate the economic, cultural, and political-legal environment that might affect promotional messages and media relevant to this acquisition.
Recommended Actions: Recommend EDUS actions related to promotional goals, needed adaptations due to cultural or legal factors, and a media plan. Provide evidence to support your recommendations.
Conclusions: Draw conclusions about the material you have presented. The opinions or judgments you present should be supported by your research.
Submit a PowerPoint presentation (approximately 10 slides) providing your analysis and research findings on the topics indicated. You are expected to include statistical data when possible, including tables, graphs, and other visuals that support and enhance your study. Most importantly, all written assignments and responses should follow APA rules for attributing sources!
Attachment:- Edus_Case.rar
|
Types of discussions a marketer
: Describe the types of discussions a marketer could raise to establish research needs. Provide at least five examples
|
|
Measure the cost of various operations in c++
: Exercise 7-7 involved writing a program to measure the cost of various operations in C++. Use the ideas of this section to create another version of the program.
|
|
Stronger arguments in the tropical timber dispute
: What is the strongest argument to make for the American side in the dispute over tuna and dolphins? What is the strongest argument for the Mexican side? In your view, did the GATT dispute settlement panel do the right thing?
|
|
Example of featherbedding
: An example of featherbedding is advertising that encourages consumers to buy union-made goods.
|
|
Identify cultural factor that influence promotional decision
: Identify cultural and legal factors that might influence promotional decisions - both in announcing the acquisition within the region and recruiting new students to the institution.
|
|
Read about a marketing plan
: What is a marketing plan? Why do companies prepare a marketing plan? Have you ever created or read about a marketing plan before?
|
|
What do you know about the author
: Who created the source? What do you know about the author? What is the author's point of view?Where and when was the source produced? How might this affect the meaning of the source?Beyond information about the author and the context of its creation,..
|
|
Calculate equilibrium income
: Calculate equilibrium income. How is the equilibrium income divided among consumption, saving, investment, and government expenditures? Suppose government policy makers decide that they will change taxes (T) to raise aggregate output by $100 billion...
|
|
Create a cost model for higher-level operations in c++
: Exercise 7-7 involved writing a program to measure the cost of various operations in C++. Use the ideas of this section to create another version of the program.
|