Identify consumer trends, Many companies conduct research

Identify consumer trends

Assignment Help Marketing Management

Reference no: EM133924935

Assignment:

Many companies conduct research on an ongoing basis to gather consumer data and identify consumer trends. An example of an organization that does this is the Pew Research Center. The Pew Research Center conducts research on social trends, politics, media, the news, global trends, and a variety of other topics.

Part 1:

Review the website Pew Research Center and find an article (including the link in your post) that could be used in marketing research.
Summarize the trends and consumer insights discussed in the article.
Discuss how a company might capitalize on the trends and insights discussed in the article.

Part 2: Review the MarTech Landscape Supergraphic

The MarTech Landscape Supergraphic can be downloaded as an image file or PDF at. The number of vendors in marketing technology has ballooned recently from a few specialist companies to thousands of vendors. There are also a few large competitors offering enterprise systems for marketing technology. If you were planning a MarTech stack, which elements (select two) would be most important? Why?

Reference no: EM133924935

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