Identify business opportunity

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Reference no: EM134038396

Question

For this term project, you will need to identify a business opportunity (i.e., an unfulfilled need for an underserved consumer segment), propose a new business (product or service) that can address it, and design strategy and related tactics for launching it.

• This business idea can be either a product (physical goods) or service.

• This business idea may be developed for a local, or regional, or national market.

• The underserved consumers may be one or multiple segments.

• This business idea is for a new company (i.e., not exist yet). It is not for an existing company. You may think of it as your own startup idea.

Reference no: EM134038396

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