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Select one of the following product categories:
(a) CD players,
(b) fast-food restaurants or
(c) shampoo, and:
(1) write down the brands that constitute your evoked set,
(2) identify brands that are not part of your evoked set and
(3) discuss how the brands included in your evoked set differ from those that are not included in terms of important attributes.
Choose one of the businesses below and write a case study paper concerning the company's CRM efforts. Search on the internet to find strategies and tactics behind the efforts
Discuss implementation activities that positively impacted customer satisfaction. Describe three advantages and three disadvantages of standardizing the marketing mix worldwide
Calculate marketing return on sales (or marketing SOS) and rnarketing return on investment (or marketing ROI) for both companies as described.
Explain Amazon and Border and Compare and contrast the management approach each took to internet marketing and sales
List several publications or sites to target for the company's PR. Consider some of the benefits of public relations and discuss with your colleagues.
A: Perform an environmental scan and industry analysis documenting the strengths and weakness. B: Compare and contrast potential marketing plans to determine if they are going in the right direction. C: Identify the marketing channel decision that ar..
Explain Search Engine Optimization and explain doing E-Commerce is no good without understanding SEO
Identify at least 3 key characteristics that are required for the sales reps for your selected company. Discuss how this would impact training of the sales representatives
Specify the nature, structure, types of products or service of your chosen organization, and two (2) key factors in the organization's external environment that can affect its success. Provide explanation to support the rationale
Distinguish between marketing sponsorship and corporate sponsorship.- Explain, using examples, why the techniques used at both levels might be similar if not the same.
Assignment : Your Own Franchise, evaluate the phase of the franchise to conclude what the next logical phase will be. Support your response, Evaluate your legal rights as a franchisee to determine if they favor the franchisor or the franchisee, or bo..
Choose two global brands in a very competitive market. Compare and contrast how each company approaches marketing. Briefly describe each company and discuss whether each brand integrates differentiation into its marketing communications.
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