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Marketing management is a combination of the art and science of choosing target markets, getting, keeping, and growing customers’ base through creating, delivering, and communicating superior customer value.
Think about a specific brand that you use and discuss the following:
Identify the branded product and discuss the brands value proposition.
Describe the brand’s current marketing mix (product, place, price and promotion)
How well does the marketing mix reflect, deliver and communicate the brand’s value proposition?
Would you recommend some changes in the marketing mix and why?
Evaluate the success of Nike’s global network structure in terms of centralization of authority and horizontal differentiation.
Newsvendor Quantity: How many Sunday papers should Pat stock to maximize expected profit?
Does Airbnb’s entry into the business travel market represent a product extension or diversification?
Explore the broad impact on operations of the good soldier who is not promoted because of his or her competence in the current position.
Based on Case Study Number 27 Delta Airlines 2012: Navigating Uncertain Environment”, You have been hired as strategic management consultant by Delta Airlines
The research activities credit does not include
What specific statements in this case appear to reflect individualized consideration, a core component of transformational leadership, by Branson?
Recall the time you were delegated a task. Describe the task and discuss the strengths and shortcomings of delegation.
The quality manager agreed not to immediately go to the CEO, giving you the opportunity to present the risk event to the sponsor and implement your action plan.
Keebock, a maker of outstanding running shoes, keeps the soles of its size-13 running shoes in inventory for one period at a cost of $0 25 per unit.
Research shows that females are seen as more transformational leaders, yet hold relatively few top leadership positions compared to men. Why do you think this is the case? What, if anything, could you do to change this situation?
Discuss the advantages and limitations of using the Internet as a means of internal communication within a global organization.
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