Reference no: EM131716928

Some of the frames of references that you would need to identify before creating your message include age, gender, background, affiliation, and an overall understanding of the typical audience member. For example, let's reference the political climate in the United States last year. Candidates from both parties tailored their message based upon the geographical region they were speaking in and what individuals in the area were looking to hear. I am sure when Hillary Clinton made a number of speeches at various venues ; i.e. fundraisers, conference calls, in person conversations, she would have had to tailor a different message for each event.