Identify at least five marketing segmentation characteristic

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Reference no: EM132260616

Michael is in the market for a new garden hose that will not split, crack or explode if left out in the winter.

Identify at least five marketing segmentation characteristics that Michael could use in developing a profile for consumers.

Explain the segmentation category that each characteristic falls within (demographic, geographic, behavioral, or psychographic, etc.). When appropriate, be sure to include at least two characteristics from each category.

How would Michael use the segmentation information to price this product? Or, would Michael use another form of analysis (if so what would it be)? Explain in detail.

What pricing strategies would work well for determining a price for the hose?

Reference no: EM132260616

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