Identify and predict consumer behavior

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Reference no: EM133487274

Case: If you were a manager working for Nestle, how would you use the four ways below to identify and predict consumer behavior?

Expert opinion: How would you use this technique to identify and predict consumer behavior?

Consumer surveys: How would you use this technique to identify and predict consumer behavior?

Test marketing and price experiments: How would you use this technique to identify and predict consumer behavior?

Analysis of census and historical data: How would you use this technique to identify and predict consumer behavior?

Reference no: EM133487274

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