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Discuss the following:
• Identify the small business and the type of product that will be introduced internationally.
• Choose a country you will first introduce the product.
• Would you need to hire a staff for this global expansion? Explain why and who.
• Identify and explain your competitors.
• Identify and explain your customers.
• Explain how the company will manage trade.
• What theories would you consider if any?
• What exchange rates do you need to consider?
• What cultural differences do you need to consider?
• What marketing tactics will you implement to promote the product?
• What potential ethical issues do you believe you will encounter? How do you plan to handle these issues?
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