Identify and describe and segment the market

Assignment Help Marketing Management

Reference no: EM13945022

In this assessment you are to consider a product or service that you think may have a good potential market. It may be an existing product, a slight twist on an existing product in the market or an entirely new product. You are free to choose the product or service. You are to identify, describe and segment the market and can use whatever information you can gather from sources available from the internet, associations, vendors, customers and regulatory bodies. Select three target segments and create a consumer profile of each segment using the best available information. The segments must meet the criteria of a useful segment. Determine their positioning strategy and write an implementation plan. Create a presentation of the segmentation exercise and implementation plan. Finally, you are required to present individually to the assessor.

Reference no: EM13945022

Questions Cloud

Identify entities that relevant for a system to manage seamm : Identify the entities and relationships that are relevant for a system to manage SEAMM. Develop a data dictionary (catalogue) and create an E-R diagram.

Write c++ program that includes a suitable hashing function : Write a C++ program that includes a suitable hashing function and hash table to store this list of countries into your hash table

Quality specification highlighted by customers : Quality specification highlighted by customers: Firstly we would be resolving delivery time that is 1.5 days than benchmarked date by checking up with delivery driver and managing team also may use express delivery method.

Program that help an elementary school learn multiplication : Computers are playing an increasing role in education. Write a program that will help an elementary school learn multiplication

Identify and describe and segment the market : You are to identify, describe and segment the market and can use whatever information you can gather from sources available from the internet, associations, vendors, customers and regulatory bodies.

Sources of national statistics on crime rates : In the U.S., there are two sources of national statistics on crime rates: (i) the FBI's Uniform Crime Reporting Program, which publishes summaries on all crimes reported to police agencies in jurisdictions covering virtually 100% or the population..

Is it possible to increase/decrease the diameter of circle : GeneralPath star = new GeneralPath(GeneralPath.WIND_EVEN_ODD, xPoints.length); // create GeneralPath object

Problems in investigating system requirements : One of the toughest problems in investigating system requirements is to make sure they are complete and comprehensive.

Confidence interval estimate on the fare : Develop a 94% confidence interval estimate on the fare between the two airports for XYZ. Develop a 98% confidence interval estimate on the fare between the two airports for XYZ.

User Account

All Pages