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There are certainly pros and cons of going global. For example, with a physical product, the pros might include selling in more volume and the cons may include having to manage the process and logistics. It might also be costly to set up geographic distribution and global marketing at these destinations. Of course, all of this will depend on the global market chosen to do business in and the pro and cons may be different by product and service.
With this in mind, create a 2-3 page response to the following:
APA format, 2-3 page do not include cover and reference page.
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Presume that the sales forecast for brand TOJO is 160,000 units and that you expect to sell 50% of these units through mass merchandisers 25% via specialty stores and 25% through online stores.
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