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Marketing Article Reports
Select an article, no more than 3 years old, relating to a marketing topic. You are to read and review the article, then complete the following:
Summary of the article
Identify and comment on key marketing implications
Relate the article subject matter to marketing research concepts discussed in class
End the paper by discussing your thoughts, feelings, ideas, recommendations, etc. relating to the article and subject.
Each article report should be no less than pages. Be sure to include a hard copy of the article (which does not count towards your page count.)
Your boss has asked you to analyze the quality issues facing your supply chain operations. Not all questions need to be answered, but your response should be well thought out and within the deliverable length.
There are a lack people trained to conduct high quality research They overemphasize experiences of individual health care providers
What types of material or services will your organization purchase from outside suppliers? What are the differences between RFIs, RFQs, and RFPs?
How can an organiztoin better align its employees’ perceptions? What are the differences between strategic plans and marketing plans?
Discuss the diverse stakeholders and resources needed for an effective needs assessment.
Different countries have different market structures. Explain the different types of markets. What role does the government play in the different markets? Support your argument with practical example from any country in the world.
Such a system makes it easier for entrepreneurs to acquire opportunity. Is this the same thing as saying that to be an entrepreneur is to be ethical?
How does sexual harassment affect organizational culture. What are the cultural variables that create a work environment that stimulates innovation?
The famous Milgrim Experiment demonstrated that people will harm other people simply because they are told to do so by an authority figure. Here near Louisville a real-life example of obedience to authority occurred in the McDonald’s Sex Hoax. Keep i..
Some think that power and influence is inherently a bad thing in an organization. In reality, we have power and influence over many things from our children to coworkers and people who work for us whether we knowingly apply that power and influence o..
You are up for a promotion at work, and after the interview process, the office manager has narrowed it down to yourself and 1 other candidate.
Brian Wilson, materials manager at B&L Inc. in Lancaster, Pennsylvania, was considering a proposal from his purchasing agent to outsource manufacturing for an outrigger bracket. It was the end of April and Mr. Wilson had to evaluate the proposal and ..
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