Identify also discuss the main globalization opportunity

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Reference no: EM1389003

Q. On the Global Marketplace -

a. Defend Levitt's argument that the MNC is obsolete also the Global organization is absolute. Is this argument still relevant today? Explain in detail.

b. Identify also discuss the main globalization opportunity or challenge impacting your project organization. Illustrate what must be done to strengthen the global position of your organization's brand?

 

Reference no: EM1389003

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